SOL ROSA

Sol Rosa is a vibrant Tex-Mex concept rooted in bold flavor and feminine flair. Designed to feel both playful and confident, the brand blends the richness of Mexican cuisine with soft, expressive visual elements.

For this project, I developed a custom identity system featuring hand-drawn details that bring warmth, personality, and authenticity to the brand. Created as part of a college food truck assignment, Sol Rosa was built entirely from the ground up—transforming a simple concept into a cohesive, fully realized brand experience.