Clarksville, TN
muse modern marketing
Muse Modern Marketing is a Clarksville, TN–based agency specializing in SEO and ad development, with an extension called Muse Vacation Rental Marketing (Muse VRM).
During my time with Muse VRM, I created social media content that directly contributed to increased bookings for 13 vacation homes across the U.S. and the Bahamas. I also developed branding and designed a new website, strengthening the business’s overall identity and online presence. Although entering as an intern, I was later switched to a part time designer and continued to work here for around a year.
Take a look!
Here’s a look at my social media content revamp for one of the Muse-managed properties in the Bahamas. Below is also an overview of the website redesign for Muse Vacation Rental Marketing, showcasing the updated visual direction and improved user experience.
Before
After
The goal for the social platform was to increase bookings while giving each home a more elevated, luxurious feel. Previously, the feed was dull, text-heavy, and lacked visual appeal. By implementing a consistent posting schedule and creating more engaging, visually driven content, I transformed the overall presence—resulting in a feed that felt cohesive, eye-catching, and aligned with a high-end experience.
The goal
By posting more consistent and engaging content, I saw a clear increase in engagement and views, strengthening each property’s overall presence. I focused on giving every home a distinct personality through branding, tone of voice, and color palette. This approach elevated the social presence, making it feel more cohesive, trustworthy, and luxurious to potential renters.
The results
Before
The goal
The goal for the website was to create a centralized hub for Muse VRM, bringing together all properties, booking links, and contact information in one cohesive platform. Previously, the brand only had a limited dark landing page that didn’t fully reflect its identity or support user engagement.
The results
I designed a new website that captures a light, refreshing, vacation-like feel through intentional visual direction and layout. With a refined logo, cohesive color palette, and structured system, Muse VRM now has a dedicated digital space built to support conversions and drive bookings by guiding users seamlessly through the experience.
From a design perspective, I introduced motion graphics to add energy and interactivity, alongside a cleaner typographic system for improved readability and hierarchy. Fresh set of typography and a new color palette further elevated the aesthetic, creating a modern, polished interface that feels both refined and immersive.